Archive for February, 2017

Influencer Marketing in the Food Industry: A Qdoba Case Study

Don’t just believe the hype around influencer marketing; the proof is in the results. Yes, the modality has become so widely recognized…

Influencer Earnings Per Social Platform: How to Score Your Best ROI

“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the…

Platforms versus Agencies in Influencer Marketing

“To work with influencers requires engagement and creativity from you. Once you find your influencers, you will need a plan to engage…

60 Minutes Totally Misled You About Influencer Marketing

“There is a new trend in advertising that might surprise you.  It doesn’t show up in any traditional media.  It’s exploding on…

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