3 Reasons Why Facebook Video Ads are a Wise Marketing Investment

Dec 13, 2016
Tina Courtney
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The case for Facebook adsFacebook is known as the largest social media website in existence. The platforms touts well over 1.7 billion monthly active users, with over 1 billion of those individuals logging on to the platform daily.

The digital network has also come to be known as one of the hottest advertising destinations on the web, thanks, in part, to its freedom from ad-blocker technologies.

Due to the widespread success of Facebook’s advertising model, the company has developed a wide range of ad experiences for marketers to leverage. One of the most captivating forms of promotional posts is Facebook Video Ads.

Digital video’s recent explosion in growth has positioned this type of advert to be particularly effective.

A recent study from social media analytics firm Quintly proved this notion to be true as the company revealed that, “. . .videos averaged 2,183 interactions, compared with 1,358 for photos,” as reported by Adweek. Moreover, that same analysis uncovered that Facebook video posts achieve 135% greater organic reach when compared to photo updates.

Consumers love video and Facebook recognizes that.

Recently, Memory Tree produced an informative infographic documenting why Facebook Video Ads can’t be ignored.

Check out this in-depth look for more details.

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A Higher Potential to Go Viral

Considering Facebook’s gargantuan user base, combined with the fact that video generates 1,200% more shares than text and images combined, the potential for producing a Facebook Video Ad which help a piece of content go viral is incredible.

If the video that you are promoting is a live video broadcast on Facebook’s network, those chances increase further as the company has updated its algorithm to prioritize live video over other forms of posts and content.

Even if your video does not manage to attain the illusive viral status, the aforementioned facts still help to increase the ROI of your ad spend.

Facebook Video Ads are Cheap

Many marketing modalities such as SEO often require a significant financial investment to achieve meaningful results. Even advertising real estate on Google can set business owners back a pretty penny. Facebook Video Ads, on the other hand, are inexpensive and massively effective.

According to Memory Tree, a number of marketers have detailed that their cost per view has clocked in at less than $0.01.

The cost effectiveness of Facebook Video Ads is amplified by the platform’s powerful targeting system. By allowing brands to target consumers by age, location, interests, and other intimate details, organizations waste far less money serving ads to unqualified prospects.

Moreover, retargeting options allow marketers to follow qualified leads who displayed interest by watching 50% or more of a video, added an item to a shopping cart, and similar actions so as to get them to come back and convert.

Video Ads are Not Intrusive

Part of the reason that 74% of consumers employ ad blocking technology is because adverts are intrusive and disrupt their experience online.

Facebook Video Ads, however, are not perturbing in nature as they appear almost exactly the same as typical Facebook updates.

Adding to this argument, more than 85% of all videos on the social media website are watched with the sound off. This means that by adding subtitles to video ads, consumers are not only more likely to sit and watch your advert, but this helps to not turn off consumers who loathe intrusive advertisements.

Plus, video is much more welcomed than other forms of content. 40% of consumers claim that watching a video increases their chances of buying the company’s offering. No matter if that video is an update or an ad, these claims hold true.

Facebook Video Ads are extremely powerful for a number of reasons. Consumers love video and if your ad incorporates anything that is worth watching, people will view it, share it, and likely act on it.

Take advantage of this point in internet history during the video revolution and promote your content on the most widely used social network to ever grace the digital landscape. You’ll be glad you did.

Need help getting your video to reach your target demographic? Connect with us and we can show you how to get your content in front of a global audience.

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