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Influencer Marketing in the Food Industry: A Qdoba Case Study

Influencer Marketing in the Food Industry: A Qdoba Case Study

Don’t just believe the hype around influencer marketing; the proof is in the results. Yes, the modality has become so widely recognized…

Influencer Earnings Per Social Platform: How to Score Your Best ROI

Influencer Earnings Per Social Platform: How to Score Your Best ROI

“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the…

Platforms versus Agencies in Influencer Marketing

Platforms versus Agencies in Influencer Marketing

“To work with influencers requires engagement and creativity from you. Once you find your influencers, you will need a plan to engage…

60 Minutes Totally Misled You About Influencer Marketing

60 Minutes Totally Misled You About Influencer Marketing

“There is a new trend in advertising that might surprise you.  It doesn’t show up in any traditional media.  It’s exploding on…

3 Ways to Create Long Term Results from Influencer Marketing

3 Ways to Create Long Term Results from Influencer Marketing

“We need to move beyond public personas and into micro influencers; and we need to stop confusing popularity and amplification for influence.” ―…

Influencer Marketing Builds Confidence in the Era of Fake News

Influencer Marketing Builds Confidence in the Era of Fake News

“News outlets around the world are reporting on the news that Pope Francis has made the unprecedented decision to endorse a US…

3 New Influencer Marketing Platforms that Provide Stellar Results

3 New Influencer Marketing Platforms that Provide Stellar Results

Influencer marketing’s power has been touted time and time again. The engagement stats are stellar. The ROI is out of this world.…

Three of 2016’s Most Creative Influencer Marketing Campaigns

Three of 2016’s Most Creative Influencer Marketing Campaigns

“If you can engage the influencer’s passions, and work with them to craft a compelling logical appeal, then you can leverage the…

3 Reasons Why Facebook Video Ads are a Wise Marketing Investment

3 Reasons Why Facebook Video Ads are a Wise Marketing Investment

Facebook is known as the largest social media website in existence. The platforms touts well over 1.7 billion monthly active users, with…

Celebrities v. Influencers: Is There Really a Difference?

Celebrities v. Influencers: Is There Really a Difference?

Social media has altered marketing practices in irrevocable ways. These digital platforms demand that brands maintain daily conversations with consumers by informing…

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