By Stacey Hanke You may not be as influential as you think you are. This may be a bold statement, especially because…
Influencers have never been “one size fits all.” It’s not just a matter of different audiences, either. Sure, brands need influencers with…
Artificial intelligence, machine learning, neural networks – machine learning is leading to an array of complex business solutions for the…
The team at Influencer Marketing Hub conducted an online survey to help us understand how companies see the state of influencer marketing in…
But here’s the thing. Today’s audiences don’t seem to care much. We could spend all day discussing the hows and whys…
Don’t just believe the hype around influencer marketing; the proof is in the results. Yes, the modality has become so widely recognized…
“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the…
“To work with influencers requires engagement and creativity from you. Once you find your influencers, you will need a plan to engage…
“There is a new trend in advertising that might surprise you. It doesn’t show up in any traditional media. It’s exploding on…
“We need to move beyond public personas and into micro influencers; and we need to stop confusing popularity and amplification for influence.” ―…
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