Category Archive for "Influencer Marketing"

Three of 2016’s Most Creative Influencer Marketing Campaigns

“If you can engage the influencer’s passions, and work with them to craft a compelling logical appeal, then you can leverage the…

Celebrities v. Influencers: Is There Really a Difference?

Social media has altered marketing practices in irrevocable ways. These digital platforms demand that brands maintain daily conversations with consumers by informing…

4 of the Top Influencer Marketing Platforms that We Use

Influencer marketing has radically shifted the paradigm of online promotional techniques. What was once a flurry of display ads and celebrity endorsements…

What to Include In an Influencer Marketing Contract

You’ve fallen in love with influencer marketing as a modality that will boost your ROI. You’ve discovered the perfect influencer after scads…

The Most Important Metrics to Track in Influencer Marketing

“Not everything that can be counted counts, and not everything that counts can be counted.” – Albert Einstein It’s been proven; influencer…

Creating an Evergreen Influencer Strategy

“If you can’t tell the difference between a simple tactic and a robust strategy, you need some help with your digital marketing.”…

Why You Need a Full Service Agency to Crush Your Influencer Campaigns

Influencer marketing has become a marvel of a marketing modality for brands to leverage in recent years. The results are often phenomenal,…

Choosing the Right Social Channels for an Influencer Marketing Campaign

Influencer marketing’s power cannot be denied. Articles crop up left and right conveying just how popular and effective the practice is. Yet,…

YouTube: The Ultimate Influencer Marketing Platform

The jury is in. Video content is far more compelling, engaging, and effective at driving goals than text alone. This is evident…

3 Ingenious Methods for Getting an Influencer to Take Notice

Influencer marketing is becoming increasingly difficult. Most struggle with identifying the right people for their campaign. An equally challenging endeavor is getting…

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