Category Archive for "Social Marketing"

Five Reasons You May Not Be As Influential As You Think You Are

By Stacey Hanke You may not be as influential as you think you are. This may be a bold statement, especially because…

When Influencers Go Bad – Gwyneth Paltrow’s Goop

Influencers have never been “one size fits all.” It’s not just a matter of different audiences, either. Sure, brands need influencers with…

3 Reasons Why Facebook Video Ads are a Wise Marketing Investment

Facebook is known as the largest social media website in existence. The platforms touts well over 1.7 billion monthly active users, with…

Choosing the Right Social Channels for an Influencer Marketing Campaign

Influencer marketing’s power cannot be denied. Articles crop up left and right conveying just how popular and effective the practice is. Yet,…

How Red Bull Built a YouTube Channel With A Billion Views

Few modern brands have done a better job of building a brand that delivers results than  Red Bull. The Austrian-based energy drink…

How to Create an Unforgettably Powerful Personal Brand

by Tina Courtney Thanks to the irrepressible popularity of social media, the lines between personal and professional branding have been almost completely…

3 Influence Marketing Campaigns in Beauty That Went Viral

Beauty is only skin deep, but the right marketing campaign can get right to a person’s core.. Whether your approach is spunky,…

3 Consumer Tech Campaigns That Went Viral with Influencer Marketing

Influencer marketing. It’s all the rage, but like many newer (or new-again) marketing efforts in the digital age, it isn’t often well…

How to Create an International Social Media Strategy that Sells

Many brands struggle to establish a meaningful presence outside local boundaries. While social media has made a global reach possible for all…

The Top 30 Most Influential Health and Beauty YouTube Stars

Video isn’t just a nice-to-have or last-minute add-on anymore.  It’s quickly become the single-most effective way to spread a brand’s message through…

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