New Influencer Marketing Study Show Rapid Increase in Usage
The team at Influencer Marketing Hub conducted an online survey to help us understand how companies see the state of influencer marketing in 2017. The results clearly show that influencer marketing is going mainstream and as a preferred method of advertising.
A few key Stats:
- Influencer marketing searches have gone up 325% over the last 12 months
- Over 400 agencies and platforms now have an influencer marketing focus
- Influencer marketing is the fastest growing customer acquisition marketing tactic
- 37% of marketers surveyed are dedicating budget for influencer marketing
- 84% of marketers judge influencer marketing to be effective
Here are the other results from their Influencer Marketing Hub 2017 Study, along with a few other relevant recent statistics.