SURVEY: Which Marketing Channel is 40% More Effective than Facebook and Twitter Combined?
Email is anything but dead.
That is, according to the latest McKinsey & Company study, email is still an amazing 40 times more effective at acquiring customers than Facebook and Twitter combined.
In fact, the study points out, 91% of all US consumers still use e-mail daily, and the rate at which e-mails prompt purchases is still 3 times that of social media, and the average order value is 17% higher.
Long live email right?
Well at Evolve! we wanted to test those results with you and hear what you have to say. Specifically, we want to know:
- Which marketing channels are giving you the greatest results?
- With Facebook algorithm changes, how likely are you to stick with the platform?
There are a few more questions around online advertising and influencer marketing, and we’ll share the results in a few weeks.
We are also giving away 3 Apple Watches in a drawing. To enter, just complete the survey.