The Top 30 Most Influential Health and Beauty YouTube Stars

Aug 11, 2015
Tina Courtney
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Video isn’t just a nice-to-have or last-minute add-on anymore.  It’s quickly become the single-most effective way to spread a brand’s message through on a trusted, person-to-person basis.  It has therefore become core to many digital marketing campaigns.

In parallel many brands are flocking to so-called social media stars whose value essentially lies in their large number of engaged followers.  Until recently these influencers offer brands the potential to amplify their messages at a relatively low cost.

However, as more brands recruit influencers on social platforms like YouTube for marketing campaigns, the impact of each influencer may be diminishing.  From my own experience, it takes a community of rockstar and mid-tier influencers to ignite word of mouth marketing.

As brands’ strategies change, so too do influencers’ brand strategies.  Many vloggers who once jumped on the opportunity to talk on camera about the brand brands they like, are becoming more selective for fear of appearing to sell out.

“I can only endorse products and services that I use and love,” explained Tati Westbrook, better known as GlamLifeGuru to her 659,000 YouTube channel subscribers.   Westbrook recently punted on a skincare sponsorship until she could test out the tele-health company’s products on herself.

We used Social Blade to determine the top 30, here they are:
The 30 Most Social Beauty Vloggers on Youtube Infographic

Here’s the full YouTube Health and Beauty Star list:

Channel Name
dope2111 Tamang Phan
Macbarbie07 Bethany Mota
charismastar Charis Lincoln
clevverstyle Meghan Rienks
MichellePhan Michelle Phan
nikiandgabibeauty Niki and Gabi DeMartino
missglamorazzi Ingrid Nilson
carlibel55 Carli Bybel
LoeyLane Loey Lane
kandeejohnson Kandee Johnson
tiffyquake Tiffy
Jaclynhill1 Jaclyn Hill
therealkatsketch Kat Sketch
MissRemiAshten Remi Cruz
Meghanrosette Meghan Rienks
MakeUpByMandy24 Amanda Steele
GlamAndGoreMakeup Mykie
nguerriero19 Nicole Guerriero
cloecouture Cloe Breena
StilaBabe09 Meredith Foster
HauteBrilliance Aspyn Ovard
Glitterforever17 Breland Emory
SierraMarieMakeup Sierra Furtado
BeautyLiciousInsider Chelsea Crockett
GlamLifeGuru Tati Westbrook
mamamiamakeup Mia Stammer 
AlexandrasGirlyTalk Alexandra
AndreasChoice Andrea Brooks
Tesschristine123 Tess Christine
Ellkonyc Ellie Kodia

 

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