YouTube: The Ultimate Influencer Marketing Platform

Aug 12, 2016
Tina Courtney
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The power of YouTube as in influencer platformThe jury is in. Video content is far more compelling, engaging, and effective at driving goals than text alone. This is evident by the massive explosion in video platforms over the past couple of years; Blab, Facebook Live, Periscope, and so on. The list is long. And video content is blowing the roof off the interwebs.

As far as marketing tactics are concerned, influencer marketing has proven to be one of the most effective modalities in recent history. As it stands, 75% of marketers are currently investing in influencer strategies, and 60% of brands plan to increase their influencer marketing budgets sometime this year.

These two prolific strategies intersect on one very prominent digital outlet: YouTube.

YouTube is without a doubt the most powerful influencer marketing platform a company can leverage and blows all competitors out of the water. This is partially because video generates approximately 1200% more shares than text and images combined. That astonishing fact aside, let’s check out some of the other reasons why YouTube is the dominant platform for influencer marketing.

The Best ROI in the Biz

YouTube is a beast when it comes to driving sales, and produces the highest return on investment when compared to other social outlets. There are several reasons why this is true.

First, YouTube influencers have highly engaged and dedicated audiences who convert via emails, push notifications, and other types of alerts every time a new video is posted. This means that when a sponsored video goes up, millions of people will potentially be informed of its existence in an instance.

Second, YouTube allows for cards to be overlaid on a video, which can drive traffic to other content, product pages, and virtually anywhere else you want to send them.

Third, YouTube mobile reaches more 18-34 ad 18-49 year olds than any cable network out there. This is extremely important considering that Millennials are now the largest generation in the U.S. There are more than 80 million of them, which make up about 25% of the country’s population. By 2017, it is estimated that Millennials will spend upwards of $200 billion annually.

If you want to reach these folks and get them to spend their dollars on your brand, you need to be leveraging YouTube influencers.

Crazy-Good Discoverability

YouTube is not only the second largest social media website with over 1.3 billion users, it is the second largest search engine in the world. What might be more important, however, is that the platform is owned by the largest search engine on the web, which means that YouTube’s videos are constantly turning up in Google SERPs. This allows videos to reach audiences that are not currently on the platform. You won’t get that with Facebook Live or Periscope.

Additionally, YouTube videos are constantly recommended to viewers who are already consuming its content. This allows videos to be easily discovered within the platform and encourages visitors to stay and consume for longer periods. And creating a sponsored video has longevity; years after the video is published, it is likely to still gain regular views and continue to drive profitable goals for your company.

Reaches Targets Like No Other

If all this wasn’t impressive enough, YouTube is still growing. The number of hours individuals spent watching YouTube videos on mobile has increase 100% year over year. After watching a video, 64% of viewers are more likely to buy a product that it promotes. Moreover, a whopping 90% of users claim that product videos help them to formulate buying decisions.

And it’s not just sponsored videos that have an impact. People who watch the majority of a TruView ad are 23x more likely to visit, subscribe, or share a channel’s video. If a viewer is merely exposed to one of these ads, they are still 10x more likely to take one of the aforementioned actions.

Video is the Future of Content

By 2019, Cisco predicts that more than 80% of all online traffic will be driven by video content, with nearly one million minutes of video shared every single second. Currently there are more than 900 million hours of video watched on YouTube each month and 5 billion videos watched every day on the platform.

The trend here is clear, video content is the wave of the future, and there is nothing that can be done to stop it. Influencer marketing has already proven its capabilities, and when these two forces combine, you get an epically powerful marketing message that can accomplish nearly anything you want it to.

If you need help in figuring out how to market your products with YouTube influencers, increase your own subscriber list, or achieve just about anything else on the video platform, let us know and we can connect you with powerful YouTube celebrities who will drive your brand to the next level of success.

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